Understanding Concepts Series
Disruptive Innovation is arguably the most important theory in Innovation that every single person interested in Innovation should understand.
Despite being coined more than a decade ago, it has not yet fully entered the mainstream. Disruptive Innovation explains why and how excellently managed companies can be ruined precisely because of the principles of good management.
“Innovate or Die” because when one does not take this into account some entrepreneur in some garage is carving a bullet with your company's name on it.
Any good management student should understand this phenomenon in order to preform and do the best thing for the company despite that it seems counter-intuitive. The Ateneo Innovation Center is at the forefront of understanding these concepts in the University in order to train the best students in Asia.
Below is a short PDF on the basics of Disruptive Innovation (in Scribd, those using Google Reader please go to the webpage itself since scribed won’t show it there).
Free to Download, Print and Share
Ateneo Innovation Center Book Review : Disruptive Innovation by Chris Anderson
Another part of the Innovation Center's Understanding Concept Series. This time we talk about FREE by Chris Anderson. PDF is free to download and share.
The first of the Ateneo Innovation Center Understanding Concepts Series : The Long Tail by Chris Anderson how the world is moving from mass media to mass niches.