Last Feb 8, 2010 the aspiring Sanggunian officers of the School of Humanities (Katerina Khio, Lance Viado, Isa Romualdez and John Hernan Bolipata) met with Alexander Reyes in the Ateneo Innovation Center to discuss about bringing Design Thinking into Ateneo de Manila University. Lance Viado, an aspiring SOH Senior CB Representative, wants to bring explore Tim Brown's (IDEO) Change by Design Thinking in solving problems in Ateneo de Manila University. Through the Ateneo Innovation Center, the SOH representatives were able to meet the Ateneo Innovation Center's partner Alexander Reyes of RuralLight who is also a consultant to companies and organizations on design thinking.
Design Thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success. Unlike analytical thinking, design thinking is a creative process based around the "building up" of ideas. There are no judgments early on in design thinking. This eliminates the fear of failure and encourages maximum input and participation in the ideation and prototype phases. Outside the box thinking is encouraged in these earlier processes since this can often lead to creative solutions. - Wikipedia
By bringing a new way of problem solving that humanities-centered, creative and fun the student leaders hope to create long lasting, sustainable and powerful change in the Ateneo. Through the support of people like Alexander Reyes and the Ateneo Innovation Center the student leaders are creating the Ateneo Design Thinking Center. A space and environment that would foster design thinking in solving the problems of the student body.
"Dear OAS,
We fixed the potholes in the North Parking.
Sorry.
- Ateneo Design Thinking Center"
The Ateneo Innovation Center is proud to be the ground zero for the birth of Design Thinking in Ateneo.
SOH Students : Katerina Khio 2 BFA ID, Lance Viado 3 BFA ID, Isa Romualdez 3 AB IS, John Hernan Bolipata 3 AB Philosophy
Ateneo Innovation Center Facilitator : Matthew Cua 4 BS MAC
Design Thinker : Alexander Reyes Ateneo Graduate, CEO RuralLight
